The BERNINA 740 offers a wealth of functions and features that make sewing easier. Inventions such as the semi-automatic threading system and the BERNINA Stitch Regulator (BSR) testify to the BERNINA spirit of innovation. We concentrate not only on sophisticated technologies, but also on setting new standards in product design. The BERNINA 7 Series is visually stunning with its simple yet recognisable design.
Quiet & precise sewing
- Ideally suited for decorative stitches
- Sew & embroider for longer periods of time
- More time for your creativity
The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds 70% more thread than standard bobbins.
Enough space for creativity
- Enough space for your creations
- Plenty of room for large projects
- Enjoy full comfort while sewing
The extended freearm offers 10" right of the needle. Therefore you will enjoy a grand sewing area for grand ideas.
Automatic features save time
- No manual cutting at the end of a seam
- Enjoy semi-automatic threading
- No manual lowering of the presser foot
Thread is cut automatically when you reach the end of a seam or a color change in embroidery. The presser foot lowers automatically at the beginning of a seam.
Choose & save the perfect stitch
- Alter stitch length or stitch width
- Alter the needle position
- Alterations of stitch details are remembered
Your personal settings can be saved and retrieved at will and the USB connection even allows you to import and export stitches and stitch patterns or combinations.
Perfect tension for perfect stitches
- Ideal tension for each stitch type
- Achieve finest stitching results
- A BERNINA innovation
The BERNINA Adaptive Thread Tension adjusts the tension electronically to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric.
Ask your on-screen support
- Enjoy intuitive navigation
- Find the proper needle and foot
- Learn more about sewing and embroidery
The Sewing Consultant and the built-in tutorials offer direct on-screen support and answers to your questions at any time, day or night.
Sew silk & leather like a pro
- Handle special materials with ease
- Enjoy superb fabric feed
- Optimum visibility while sewing
The innovative BERNINA Dual Feed is easily engaged when needed and tucks completely out of the way when it’s not.